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JOBS

Are you a member of the beauty industry seeking a new challenge?  Or perhaps you are looking for a change in career and have a passion for beauty.  Whatever your motivation, view our latest job listings below.


Brand Manager - Digital

  • Posted: 05 June 2019
  • Salary: £35,000 - 45,000 per annum
  • Location: London, N10
  • Positions type: Full Time

Job description

Digital Brand Manager - Beauty

A strategic and creative Brand Manager with strong digital skills is required to work for a successful and innovative beauty company to grow brand awareness and equity via consumer-centric strategy, marketing plans and NPD within an online environment; working in collaboration with the digital, design, customer services , production and sales teams.

Benefits

£35,000 – 45,000 per annum
Staff rewards scheme
28 days holiday (Including bank holidays)
Working hours: Mon - Thu 09:00-17:30 Fri 08:30-16:30
Flexitime +/- 0.5 hour
Responsibilities:

Marketing & Communications

- Provide consumers with value and clear points of difference with profitable growth

- Help the brand stand out from its competitors in the nail and waxing categories

- Analyse current sales results, trends and market needs to develop strategic marketing plans

- Execute objectives, strategies and tactics to ensure growth performance across all channels

- Manage campaign photoshoots with creative direction in line with campaign messaging

- Strategically develop global promotional and activation plans, NPD launches and Comms

New Product Development

- Lead/develop brand strategy on NPD launches and improvement programs from cradle to grave

- Manage kit launch calendar, contribute to pricing strategy for NPD core ranges across £/$/

- Work with sales team to on product, packaging, advertising, merchandising and promotions

- Monitor current and new product performance, sales, margins, highlighting products that need to be reformulated, reworked or discontinued

Market Research

- Assess customer attitudes to current product range/new products and deliver action plan

- Competitor visits, analysing pricing, packaging and new information and new opportunities

- Attend industry trade shows and seminars to stay abreast of current market trends

Design/Artwork

- Brief the design team on all marketing and product related artwork

- Ensure the product pack copy template is complete and translated in relevant language

- Proof reading artwork to ensure it is on brand, image and overall look and feel

Web Digital & Social Media

- Direct and oversee the brand’s website, working with Designer and Web Developer

- Mange the customer online journey through the website, data capture and email marketing

- Direct and oversee Social Media calendar ensuring a creative and consistent tone of voice

PR Management

- Work with media, PR/digital agencies, to develop a 360 launch plan and all support materials

Marketing Budget

- Mange, track and report on marketing budget delivering optimal return on investment

Sales Support/Trade Marketing

- Ensure key events and exhibitions are planned professionally and inspirationally

- Coordinate PR, experiential events, media opportunities, brand collaborations, key influencer engagement, promotions and advertising

Requirements:

Experienced digital marketing professional with relevant degree
Demonstrable results in social media reach and engagement
Knowledge of e-commerce technology and analytics
Ability to work across multiple departments to stringent deadlines as a strong team player
If you are a strategically minded Brand Manager with strong digital skills looking to represent an innovative beauty brand, we would love to hear from you.

Application

Email: annabelle@annabellecharles.co.uk