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WHY IT’S TIME FOR BEAUTY BRANDS TO REASSESS THEIR INFLUENCER STRATEGY


According to a recently published report by Global Web Index, the coronavirus lockdown has accelerated beauty's move to ecommerce, with 58% of beauty buyers globally saying they'll shop online more frequently once the outbreak ends.

L’Oréal’s Chief Digital Officer, Lubomira Rochet said, “The crisis has profoundly accelerated the digital transformation of the beauty sector. In ecommerce, we achieved in eight weeks what it would have otherwise taken us three years to do.”

And influencer marketing is playing a more important role than ever before.

The lockdown has, for the first time, put influencers and consumers under the same conditions, making them a key asset to brands that have suddenly been robbed of their physical retail outlets and events.

Now, influencers can play a crucial role in reaching your target consumers under unprecedented circumstances.

To read the full report please click here.