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VIRGIN ATLANTIC TAKES CUSTOMER EXPERIENCE TO A NEW LEVEL WITH SUSTAINABLE AND STYLISH PRODUCTS


Virgin Atlantic’s first A350-1000 took to the skies on 10th September, introducing a step-change in the airline’s customer experience with new elements all designed with sustainability and wellness at its heart.  This new product offering aligns with the airline’s commitment to fly the cleanest, greenest and youngest fleet in the world.

With the introduction of the most sustainable ‘Goodie Bags’ in the sky, Virgin Atlantic is revolutionising airline amenity kits. Working with Galileo Watermark, the new Goodie Bags will be introduced across its fleet in both Upper Class and Premium cabins. Made from responsibly sourced, FSC certified recyclable kraft paper and filled with sustainable treats, these travel essentials have all been reinvented for customers to enjoy onboard, or to take away and reuse at home. The new Upper Class Goodie Bags include:

- REN Clean Skincare products – including lip balm, hand cream and face cream 

- A full size @Bambuubrush toothbrush

- A light blocking satin eyeshade with Velcro fastening to fit all shapes and sizes

- Contemporary design socks, inspired by the destinations they fly to

- Ear plugs in paper packaging

- WhiteGlo toothpaste

- Kraft paper pen

In economy, sustainable items such as eye masks, ear plugs, dental kits, socks and pens will be available on request, further contributing to the reduction of single use products and waste production. Comparing the old amenity kits the airline offered, to the new Goodie Bags, there is a saving of 945 tonnes of plastic per year, equal to the weight of more than 6 Airbus A350-1000 aircrafts.

Virgin Atlantic are also taking beauty products to new heights partnering with REN Clean Skincare for products in the Upper Class amenity kit and Clubhouse bathrooms as well as introducing Aveda haircare into Clubhouse showers and spas. Working with these beauty houses to offer customers products of the highest quality whilst being kind to skin and the environment. 

Arnaud Meysselle, CEO REN Clean Skincare says, “As pioneers of clean, it’s our pleasure to partner with Virgin Atlantic to provide in-flight skincare products in recycled and recyclable packaging, alongside our Zero Waste by 2021 pledge. We were pleased to see that they were as passionate as we are when it comes to clean beauty and caring for the environment”.