The Very Group, the UK's largest integrated digital retailer and financial services provider, and has added 50 new beauty and fragrance brands to the portfolio of almost 200 available via its flagship brand Very.co.uk.
Beauty category launches include ELEMIS, REN Clean Skincare, Cowshed, NIP+FAB, This Works, Emma Hardie and ICONIC London, and Montblanc and Coach in the fragrance portfolio. Across all 50 new brands, customers now have access to over 1,300 new product lines.
The move supports plans to increase access to more premium beauty brands for Very.co.uk's three million active customers.
Having shown a strong performance over the Christmas trading period, Very.co.uk has grown beauty and fragrance retail sales by 78% over the last four years and plans to launch even more new brands in 2020, with an enhanced ranges across all categories.
Jeremy Stevens, Category Director, Developing Categories at The Very Group, said:
"Our unique proposition of great brands and flexible ways to pay helps customers to trade up online. This creates a real growth opportunity for the beauty market online by opening up a whole new customer base for our brand partners."
"We're seeing a fantastic response to the beauty and fragrance brands that have already launched on Very.co.uk but we know our customers and broader target market want even better access to premium beauty brands. We're looking forward to working with more leading names in beauty this year."
The Very Group recently announced a year-long partnership between Very.co.uk and CEW UK, the UK arm of an international organisation representing the beauty industry and related businesses. The retailer will work closely with CEW UK to host and be part of events focused on accessing an underserved customer and accelerating the growth of beauty online.