Tribe Dynamics released their latest round up of research including the "Top Beauty Brands in the UK and France" and the influencer marketing strategies teams in Europe have been using to drive online momentum this month.
"With shelter-in-place orders extended into May, beauty brands across Europe continued to rely on their relationships with influencers to reach housebound audiences. In the U.K. and France, in particular, a number of top makeup and skincare brands effectively leveraged trends in online content creation in order to spark conversation and deepen their connections with beauty bloggers."
Tribe Dynamics identified the different ways leading brands have "galvanized their digital communities to drive Earned Media Value (EMV)" including the importance of makeup trends such as "Euphoria makeup" which helped to power EMV for brands including Fenty Beauty and Charlotte Tilbury.
For more infomation and to read the full report please click here.