We are pleased to share the Tribe Dynamics EMEA Indie Beauty Debrief for Q1 2020.
“Despite a slowdown in investment, mergers, and acquisitions in the world of beauty, EMEA-based indie beauty brands continued to spark buzz among the influencer community throughout Q1 2020, thanks to high-quality products, innovative formulations, and ear-to-the-ground product development strategies. This quarter saw especially strong Earned Media Value gains for skincare brands offering clean products with straight-forward ingredient lists and results-driven formulas—a trend we don’t see stopping anytime soon.”
In this report, Tribe Dynamics spotlight France-based cosmetics brand Viseart, Germany-based celebrity-favorite skincare brand Dr. Barbara Sturm, and the new U.K.-based affordable skincare brand The Inkey List. Each analysis includes:
• Q1 2020 EMV and community data
• EMV trajectory from Q1 2019 to Q1 2020
• The content, top-performing products, and key influencers powering each brand’s success
• A page from the Q1 EMEA Indie Beauty Debrief, featuring insights into Dr. Barbara Sturm's EMV performance and influencer strategy this quarter.
Visit TribeDynamics.com for full access to the reports.