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TIFFANY & CO'S POP-UP PAINTS LONDON BLUE AGAIN THIS CHRISTMAS


The luxury New York jeweller has worked with beauty brand partner Coty to create its annual festive fragrance event. 

Following the spectacular success of last year’s 43-foot tree and robot installation at London’s St Pancras complete with troop of roaming robots, Tiffany & Co are this year, hosting an ice rink and scented display in London's Covent Garden with a stunning interactive experience reminiscent of New York City. 

Entering through a Tiffany bridge modelled on the bridges of Central Park, visitors can experience a space filled with festive décor inspired by the Tiffany fragrance 2019 holiday campaign. The installation, which runs from today until 26 December, features oversized Tiffany blue boxes, sparkling snow, a snowman and a four-foot bottle of Tiffany Eau de Parfum inside a snow globe. If that wasn’t enough, the scent of Tiffany Eau de Parfum will be diffused throughout the space. 

At the centre of the pop-up is an ice-skating rink, which is ticketed. Tickets are free and skates will be provided. A limited number of tickets will be available on the day.

Congratulations to the teams at both Coty and Tiffany & Co on this wonderful collaboration - we can't wait to see what you do next year!