CEW UK - Building leaders cosmetic executive women

IMA: THE PREMIUM MARKET REPORT 2014


We are delighted to be able to offer CEW members 10% off this year’s Premium Market Report 2014 which launches on Monday 7th April.

The Premium Market Report 2014 investigates the latest trends and consumer buying behaviour within the premium make-up, skincare and fragrance markets. Now in its 22nd year, it helps senior decision makers from the beauty industry to follow the right trends, produce profitable products and validate their most important strategic decisions

In this year's report  you'll find  there’s good news for the High Street. Despite fears that more and more consumers are migrating to the Internet for all their shopping needs, the percentage of women who say they prefer to go in-store to purchase their beauty products has increased from 35% to 39%.

The full research findings can be found in the Premium Market Report 2014 at www.imogenmatthews.co.uk/pmr2014

As well as the complete report, individual sections and bundles are also available, as follows:

1.    The Premium Market Overview & Future Report
2.    The Economic Overview
3.    The Premium Skincare Report
4.    The Premium Make-up Report
5.    The Fine Fragrance Report
6.    The Retail and Online Report
7.    The Premium Beauty Consumer Insights Report
8.    The Key Company Performance + News Report
9.    The Premium Market Report Bundle {The Premium Market Overview + Future; Retail and Online; Premium Beauty Consumer Insights}

CEW(UK) Members should please contact Imogen for further details on obtaining your 10% discount: imogen@imogenmatthews.co.uk Tel: 01865764918

Editor Notes:

The Premium Market Report 2014 is published by Imogen Matthews Associates and includes data and, insights and analysis from:

YouGov SixthSense: exclusive consumer research into women’s buying behaviour
www.sixthesense/yougov.com

mymarketmonitor: insight into advertising, editorial and social media
www.mymarketmonitor.com

NPD: market data for the premium cosmetics industry
www.npd.com