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IMA: THE FRAGRANCE REPORT 2017


IM Associates are pleased to announce the arrival of the Fragrance Report 2017 and are offering CEW members a special launch discount of 10% valid until 31st May 2017. 

It’s been another interesting year for fragrance and one that has seen more activity than ever before. There have been a record number of launches, niche brands being snatched up by global players and longer and deeper periods of discounting -however the fragrance category has failed to keep pace with the rest of the premium beauty industry. 

We explore the reasons why the fragrance market is not performing as well as it could be and offer a number of strategies brands and retailers should employ for future growth. Here are two highlights: 

  • Shared fragrances: despite the growth in numbers of launches, retailers have yet to embrace this trend. Until they do, its huge revenue potential will go untapped.
  • Scent: it’s the heart and soul of very fragrance. It’s also the key purchase driver and yet many leading brands and retailers are not maximising its potential. 

Included in the report are all the important numbers, trends and analysis. This includes our exclusive consumer research, which explores current buyer behaviour and product perceptions.

To take advantage of your special 10% CEW members' discount, please contact IM Associates directly at theonlineteam@imogenmatthews.co.uk.

For more information on what to expect from this year’s report, please click here: http://bit.ly/2pDBdmS.