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EUROMONITOR: ECOMMERCE ACCELERATION IN BEAUTY


In this special report in collaboration with Cosmoprof, Euromonitor looks at what categories and regions are driving beauty growth, and how brands can compete. 

According to Euromonitor, beauty e-commerce is a $47.1 billion industry and is on a fast track to grow globally and this report includes information on:

  • How trends, such as personalisation and exclusivity, are fuelling growth
  • How beauty integration in apps is accelerating e-comm in China
  • The markets that are seeing the most activity, and which are facing challenges
  • Key approaches to leveraging the strengths of beauty e-comm  
  • A three-year global outlook for the category

Download the report here.