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Bulldog, the British skincare line for men has become the first international Leaping Bunny-approved cruelty-free beauty brand to go on sale in mainland China. Bulldog Skincare For Men will be available to purchase from the pharmacy group Watsons’ Shanghai stores from late 2019.

Mainland China requires by law for beauty products to be tested on animals, making it impossible for brands to retail in the region and retain cruelty-free credentials. However, Bulldog - which has been awarded Leaping Bunny status by Cruelty Free International - is taking part in a special project launched by Cruelty Free International in cooperation with Knudsen & CRC, Shanghai Fengpu Industrial Park and Oriental Beauty Valley. The agreement means that Bulldog products will not face animal testing in China, but will instead have their formulas manufactured in the UK, before the product is filled in the the Fengxian manufacturing zone, south of Shanghai.

“We are delighted to see one of our Leaping Bunny-approved companies come through the pilot project to successfully enter the Chinese market,” said Michelle Thew, CEO of Cruelty Free International. “Huge congratulations to Bulldog for showing commitment and leading the way. We know there is great demand from consumers in China for cruelty-free cosmetics. This is an amazing opportunity not only for Bulldog, but for consumers in China and for the future of the whole beauty industry.”

“Even with the temptation of the huge Chinese market, we decided that we would never compromise our stance on animal testing,” added Bulldog Skincare founder Simon Duffy. “It is fantastic that this scheme has allowed us to enter mainland China while maintaining our cruelty-free status. We hope the success of this scheme will pave the way for more international cruelty-free brands to sell there.”

To find out more about Bulldog’s Cruelty Free Pilot Project click here