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UK retailer Boots announced this week that it is to launch global make-up brand Huda Beauty in-store as of Spring this year, and will continue to showcase revamped beauty halls across the UK. 

The revamped beauty halls will be added into a further 60 stores, in addition to the 29 stores refitted last year, with traditional beauty counters removed in favour of open furniture, trend driven zones, play stations, discovery areas and live demonstration zones. As part of the transformation, Boots will also grow their team of Boots Beauty Specialists from 350 to 1,000 to assist customers in the newly designed spaces.

Huda Kattan, Founder and CEO of Huda Beauty, said, “We’re super excited to be launching Huda Beauty in Boots. Boots are an incredible retailer and we are so thankful to them for their support and belief in our brand and vision. Our global expansion has been very quick and to now be partnering with Boots to bring Huda Beauty to the high street is both humbling and mind blowing!  We’re so proud that we can truly spread the love across the UK & Ireland.”

CEW Board member Joanna Rogers, Trading Director and VP of Beauty at Boots said, “Last year Boots launched 36 incredible new brands, including Fenty Beauty, Florence by Mills, Morphe and The Ordinary. This Spring we will introduce even more new brands including Huda Beauty, Givenchy and Kendall Jenner’s Moon Dental range, and some really exciting new launches coming soon for No7, the UK’s number one skincare brand, as well as Boots own ingredients-led skincare range. Customers will also see exciting new brand launches in haircare and self-selection cosmetics as we continue to offer more and more choice for all our customers.”