Why Authenticity is Good for Business
Why are indie brands taking the world by storm? Because they are genuine. Consumers have never been so savvy and are flocking to purpose-led businesses that align with their personal values.
We are delighted to welcome Sarah Brown, Founder of Pai Skincare to demystify what the ‘authenticity’ buzzword actually means and share her insights on why placing it at the heart of your business is key to elevating your brand above the competition.
Sarah started Pai in late 2007 as the UK plunged into recession. Driven by a personal mission, a business that started with £15,000 in an Ealing garage now employs 45 people and is a Great British manufacturer and export, sold in 24 countries worldwide. In 2016 Pai was awarded a Queen’s Award for Enterprise for International Trade.
CEW Mentoring Event
"Why Authenticity is Good for Business"
Tuesday 30th July
Good Housekeeping Institute
21-25 St Anne's Court
08:45-09:00 Registration and Networking
09:00-10:00 Presentation and Q&A
Online Booking only, Members only
Ticket Price £39 +VAT