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Understanding How to Mirror Audiences Instead of Defining Them

Business Breakfast

Understanding How to Mirror Audiences Instead of Defining Them

  • TIME: 08:45-10:45
  • MEMBER PRICE: £49.00+VAT
  • GUEST PRICE: £65.00+VAT

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 Understanding How to Mirror Audiences Instead of Defining Them

 Join CEW and Global, the media & entertainment group, as they unveil the results of a multi-method UK-wide research study - tracking the UK’s beauty consumer habits and their relationship with looking and feeling good.

 Discover how consumers are not just statistics, but sentient beings with unique personal preferences and opinions and how mindset, not age, influences their view of the beauty industry.  Using data from a UK wide survey and combining this with qualitative insight and behavioural data, the study helps to understand how and when consumers habitually interact with beauty brands; their moods, mindsets, motivations and the moments that matter when brands can most effectively connect with them .

  With the recent outdoor acquisition, combined with the much loved radio and entertainment brands within the portfolio, Global now reaches 95% of the UK population, enabling brands to have meaningful, individual conversations at scale.

Panel Line-up:

Anna Newton – Award-winning online content creator aka The Anna Edit
Andrew Mclean – Joint head of Planning at PHD
Oriele Frank – Managing Director, Elemis
Jo McCrostie – Creative Director, Global
Sarah Gale – Director of Insight, Global

Panel moderator – Nicola Bonn, host of Outspoken Beauty podcast.  

 Understanding How to Mirror Audiences Instead of Defining Them

Thursday 5th March
Picturehouse Central
Piccadilly
London
W1D 7DH

08:45-09:30 Breakfast & Registration
09:30-10:30 Presentation

10:30-10:45 Q&A

Member Ticket: £49 + VAT
Non-Member Ticket: £65 + VAT

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