Tribe Dynamics: Digital Earned Media Trends within the UK
On Wednesday 22nd May CEW welcomed Conor Begley, President and Co-Founder of Tribe Dynamics, to the Good Housekeeping Institute. Conor explained that Tribe Dynamics is a software company that helps beauty, fashion, and lifestyle brands drive and measure high-impact digital earned media at scale. Conor founded Tribe Dynamics with his friend after he discovered the power and potential of influencer marketing in his own work. With extensive experience in search marketing, reputation management, and CRM systems, Conor decided that influencer marketers needed their own analytical systems and enterprise-class technology. What began as an intuitive theory is now a Silicon Valley based startup that’s a leading authority in data-driven marketing and social analytics.
During his presentation, Conor shared the influencer marketing strategies and proven best practices that drive growth from his years of experience working with the biggest brands in beauty. From emerging indie brands to heritage brands looking to re-energise their business, Conor explored what works, including how to approach influencer relationships, who to work with, and how to build and structure your internal teams. Conor also shared the consumer trends that are driving change across beauty categories in the U.K. and beyond.
With thanks to Conor for joining us.