Influencer Marketing 101  With Lucy Loveridge, Global Head of Talent at Gleam Futures & Lily Pebbles, Content Creator 

On Tuesday 24th September CEW hosted a session on influencer marketing with Lucy Loveridge, Global Head of Talent at Gleam Futures and Content Creator, Lily Pebbles.
Lucy and Lily covered topics such as authenticity and consumer scepticism, levels of investment necessary to make an impact, how to integrate into your marketing plans, what are the best ways to work with ‘influencers’ and, crucially, does influencer marketing really work? 
Thank you to Lucy and Lily for such an insightful session and to Hearst for hosting.