How to Create a Blockbuster Brand
From kitchen table start up to one of the UK's fastest growing direct-to-consumer beauty brands
How did a kitchen table start up become one of the UK’s fastest growing direct-to-consumer beauty brands within two years? Come and meet Absolute Collagen and Bolt Digital who will tell you how they worked together to achieve this.
The new crop of digital first brands that communicate minute-by-minute with their customers and always put the customer at the forefront, are fascinating the industry.
But how, often without a single retail outlet, are these ‘direct-to-consumer’ brands growing so fast and achieving such high valuations?
We are delighted to welcome Maxine Laceby, Founder of Absolute Collagen and winner of a 2019 CEW Beauty Award, to share her story of starting her brand at her kitchen table just over two years ago and today having one of the UK’s fastest growing and award winning direct-to-consumer brands.
Maxine still runs her business from her home and works with both her daughters handling hundreds of orders and customer questions every single day.
Maxine will be joined by Tash Courtenay-Smith, CEO of Bolt Digital and one of only eight accredited trainers for Facebook.
Bolt Digital have worked with Absolute Collagen from launch to help them acquire over 21,000 customers, nearly 100,000 orders and 9,000 subscribers.
Book your ticket now to avoid disappointment.
CEW Business Breakfast
"How to Create a Blockbuster Brand"
Wednesday 24th July 2019
37–41 Mortimer Street, Fitzrovia,
London W1T 3JH
08:30-09:00 Breakfast and Networking
09:00-10:00 Presentation and Q&A
Online Booking Only
Member Ticket Price £39 +VAT
Non Member Ticket Price £49 +VAT