Engaging with Chinese Beauty Customers: Challenges and Opportunities
CEW invites you to understand how UK cosmetic brands can engage with Chinese beauty consumers. With e-commerce spending alone expected to surpass $1tn this year, China represents a massive and growing opportunity. In order to successfully access this opportunity, UK beauty brands must understand the mindset of the Chinese beauty customer, as well as achieve a strong path-to-market strategy.
Join us as we hear from the experts and beauty brands that are at the forefront of this opportunity.
PART I: Introduction to Amazon Beauty
Melis del Rey, Amazon’s Head of Beauty and Personal Care Appliances, will introduce Amazon Beauty and share how Amazon is working with beauty brands, from small indie-start-ups to established heritage brands, to deliver a customer-focused approach to online beauty shopping.
PART II: Conquering the Chinese Market: The Consumer and Industry Landscape
Cosmetic companies of all sizes are engaging with Chinese beauty customers via different channels, including cross-border trade, onshore partnerships, and establishing themselves directly onshore. Hear from Kloe Angelopoulou, Euromonitor’s Beauty & Fashion Analyst, as she shares insights on the mindset and behaviour of the Chinese beauty consumer, the hottest trends within different beauty segments, and several brand-specific case studies that demonstrate how your peers have successfully conquered the Chinese market.
"Engaging with Chinese Beauty Customers: Challenges and Opportunities"
08:45-09:15 Registration and Networking
10:30-11:00 Q&A and Networking
Thursday 18th October 2018
60 Holborn Viaduct
London, EC1A 2FD
Online booking only
Member Ticket £65 +VAT
Guest Ticket £79 +VAT