Decoding the Beauty Industry's Challenge with Diversity
It’s no secret that people of colour get the short end of the stick in the world of beauty. Although brands are now embracing inclusivity, results are mixed as the struggle to "crack the diversity nut” continues. As a beauty executive, Ariel Roberts Okubanjo repeatedly observed the challenge both she and other women of colour experienced finding the right products for their skin tone despite the industry’s efforts. This gave birth to the Loop Beauty concept.
Loop Beauty, a luxury retail platform launching this autumn that makes cosmetic selection for women of colour aspirational, accessible and more effective by partnering with best-in-class influencers to curate one-stop shopping that integrates product with social media content, tutorials and reviews.
Join us as Ariel shares her advice and experience on making her passion a successful business. She will also decode the challenges the beauty industry faces when marketing to the multicultural consumer and how this inspired the birth of Loop Beauty.
Ariel has 10 years’ experience as a leader in the beauty industry, specialising in branding, marketing, omni-channel and digital strategy. She has served as President & General Manager, Europe, Africa & Middle East at Fashion Fair Cosmetics - one of the oldest and largest beauty brands focused on the needs of the multicultural consumer. Prior to Fashion Fair, Ariel worked in marketing and product development with Yves Saint Laurent and Kiehl’s at L’Oreal, as well as, in Finance at Credit Suisse. Ariel has a BBA from Howard University and an MBA from Harvard Business School.
CEW Mentoring Event
"Decoding the Beauty Industry's Challenge with Diversity"
Wednesday 10th October
Good Housekeeping Institute
21-25 St Anne's Court
08:45-09:00 Registration and Networking
09:00-10:00 Presentation and Q&A
Online booking only, Members only
Ticket Price £39 +VAT