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“Why You Should Use AI In Beauty”

Mentoring Event

“Why You Should Use AI In Beauty”

Why You Should Use AI In Beauty

Nowadays consumers have too much choice when deciding which beauty products to buy, even if they wish to purchase for a specific beauty concern or skin type, which causes choice paralysis. By merging AI with a beauty specific and competitor intelligence, Beauty Matching Engine ™ applies complex and dynamic machine learning algorithms to identify nuanced patterns within your customer dataset to predict and personalise which products your customers are more likely to buy – dynamic prediction and optimal personalisation for the beauty industry.

Join us on Wednesday 4th December when we will be joined by Nidhima Kohli, CEO of Beauty Matching Engine™ (BME) and My Beauty Matches™ who will explore how beauty companies can benefit from using data insights about their existing customers and cutting edge beauty dedicated machine learning technology to predict and provide personalised product recommendations, emails, landing pages and up sells to increase their ROI & customer loyalty. Nidhima will also cover how to look at your customers as unique individuals for the whole consumer shopping journey across each touch point for not just one, but every beauty category from hair to skin care, makeup and more.

Nidhima Kohli founded Beauty Matching Engine™ (BME) and My Beauty Matches™ five years ago spear-heading the Personalisation trend in beauty. Nidhima started her career in Investment Banking, looking at Big Data and studying Quantitative Analytics before qualifying at the London School of Beauty as a beautician and makeup artist.

CEW Mentoring Event
Why You Should Use AI In Beauty

Wednesday 4th December
Good Housekeeping Institute
21 – 25 St Anne’s Court

08.45–9.00 Registration and Networking
09.00–10.00 Presentation and Q&A

Member Ticket: £39 + VAT
Non-Member Ticket: £49 + VAT

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