"Flawless: Inside and Out" with Mintel
Beauty consumers are more demanding than ever before. In a world where instant gratification is the norm and social media reigns supreme, there's an emphasis on products that give great results and grab the attention of the masses on Instagram as they're doing it.
Consumers expect to be wowed with disruptive new product textures, pigments and formats, all dressed up in transformable, cross-category, intuitive packaging that's designed to make their busy lives easier. In a dynamic beauty market that offers on-demand services and speedy product delivery, there'll be an ever-growing focus on fast-working formulations that give instant results using optical effects and sensorial cues.
“Flawless, Inside and Out” will see David Tyrrell, Global Skincare Analyst at Mintel and Arnaud Allard, Creative Director at Mintel, discussing how to get consumer attention through packaging and product formats; the consumer need for peer feedback on social media; the rise of unique product formulas and the emerging eco-friendly perspective of younger consumers.
Left: Mintel’s Creative Director Arnaud Allard has a wealth of experience in packaging development, and merchandising for fragrance, cosmetics and skincare products.
Right: With over 15 years’ experience in skincare, Mintel Global Skincare Analyst David Tyrrell brings cross-disciplinary expertise in global research and development, market research and new business development.
CEW Mentoring Event
"Flawless: Inside and Out"
Thursday 14th September 2017
Hearst Magazines UK
72 Broadwick Street
London, W1F 9EP
17:30-18:00 Registration and Networking
18:00-19:00 Presentation and Q&A
Online booking only, Members only
Ticket Price £39 +VAT