Results from the 2012 CEW (UK) Beauty Awards
COMPELLING REASONS TO ENTER YOUR PRODUCTS INTO THE CEW(UK) 2012 BEAUTY AWARDS
Some Key Highlights for 2012:
Media Success
187 media clips on the CEW (UK) Beauty Awards placed
50.1 million media impressions for CEW (UK) Beauty Awards media campaign
£3,900,000 total PR value of CEW (UK) Beauty Awards media campaign
(Media results were independently monitored by Cloud Media Insight)
Retailer Success
A retailer that featured selected CEW(UK) finalists and winning products, identifying them with the winners’ seal and highlighting them on their digital screens, saw in the first week sales increase by 43%.
Brand Success
Liz Earle Cleanse & Polish Hot Cloth Cleanser - Winner of: Most Revolutionary Product of the last 20 Years
Liz Earle ran a special CEW(UK) celebratory promotion to customers in which they sold 25,000 Cleanse & Polishes in just 24 hours.
Their announcement of their award win on Facebook received over 130 comments and 780 likes - a new Liz Earle record for an online post.
YOU Goody bag promotion
Alongside the 10 page feature on the Beauty Awards in YOU magazine, a promotion ran offering 50 goody bags containing the winning products. By the time the promotion closed the number of entries was 39,985 (a 12% increase on last year)!
Latestinbeauty.com
This year CEW(UK) again collaborated with LatestinBeauty.com to produce a special limited edition "Beauty Insiders’ Choice" finalist box. The boxes were promoted alongside the YOU Magazine feature on the CEW(UK) Beauty Awards. All 4500 boxes were sold out by 10.00am the following morning and over 14000 people had, by this time,visited the special CEW(UK) Beauty Awards page on their website.
And here's some quotes from a few of the 2012 Winners:
“"We are delighted with the CEW(UK) Award wins for Bourjois.The competition was high and with so many products to choose from we are thrilled to receive the insiders choice for Healthy Mix Serum Foundation and Intense Eye shadow, two really key products within our range. The products will display their Award winning logo with pride"
Lesley Chivers, PR Manager Bourjois
“To win a prestigious CEW(UK) Beauty Award means a lot to our company and the brands within the P&G Prestige portfolio because it is voted for, and recognised by key influencers in the industry. Together with our Hugo Boss Fashion House partner, we are very proud that the uplifting BOSS Orange Man scent has won Best New Men’s fragrance in such a competitive market place.”
Victor Dragoi, Country Manager, P&G Prestige UK & Eire
Winning a CEW(UK) Beauty Award helps to further raise the profile of cult brand Batiste, build its distribution and, most importantly, increase sales!”
Joanne Marshall, Marketing Manager, Church & Dwight
COMPELLING REASONS TO ENTER YOUR PRODUCT FOR 2013!
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