COMPELLING REASONS TO ENTER YOUR PRODUCT INTO THE CEW(UK) 2014 BEAUTY AWARDS
RESULTS FROM THE CEW(UK) 2013 BEAUTY AWARDS
Key Highlights for 2013:
184 media clips covering the CEW(UK) Beauty Awards
Audience reach of 48 million for CEW(UK) Beauty Awards media campaign
£3,100,000 total PR value of CEW(UK) Beauty Awards media campaign
A retailer that featured selected CEW(UK) finalists and winning products, identifying them with the winners’ seal and highlighting them on their digital screens, saw in the first week sales increase by 43%.
Liz Earle Cleanse & Polish Hot Cloth Cleanser - winner of Best Classic Beauty Product Prestige.
To celebrate their incredible success, Liz Earle ran a CEW(UK) celebratory promotion and achieved their biggest day of sales in the company's history, with over 40% more revenue taken than their highest day on record.
YOU Goody bag promotion
Alongside the 12 page feature on the Beauty Awards in YOU magazine, a promotion ran offering 50 goody bags containing the winning products. This fabulous offer drew over 21,000 entries.
This year CEW(UK) again collaborated with LatestinBeauty.com to produce a special limited edition "Beauty Insiders’ Choice" finalist box. The boxes were promoted alongside the YOU Magazine feature on the CEW(UK) Beauty Awards and over 4,500 boxes were sold.
And here's some quotes from a few of the 2013 Winners:
"Following our win and coverage in YOU Magazine we saw a real lift in sales across all of our retailers. The YOU Magazine piece ran nicely alongside our QVC shows and by running at the same time they helped to reinforce and strengthen the belief and recognition of the brand."
Anna Sharples, Brand Manager, Percy & Reed
“As a direct result of the win QVC brought forward our brand launch. They previewed the brand in the Award Winners show which resulted in an order for twice as many units again as the original launch forecast... thank you CEW(UK)!"
Simon Ford, General Manager, Melvita
COMPELLING REASONS TO ENTER YOUR PRODUCT FOR 2014!