Results from the 2010 CEW (UK) Beauty Awards 

COMPELLING REASONS TO ENTER YOUR PRODUCTS INTO THE CEW(UK) 2011 BEAUTY AWARDS 

Key Media Highlights for 2010:
The 2010 CEW (UK) Beauty Awards media results were independently monitored.

The overall PR campaign achieved no less than 75 million media impressions!
214 media clips were placed  -a 200% increase on the previous year.
On average, every woman in the UK saw or heard about the Awards no less than 3 times between January and June 2010.
The PR Value of campaign was £1,607,026 –a 14% increase on last year.
(Source –Mantra)

And some Key Sales Highlights for 2010:
It will be no surprise then that in 2010 many brands reported significant sales uplifts, (some in excess of 100%!) following the promotion of their win. For example:

An established brand, advertised their win, and reported the following sales increases:
The Times: 28th April  +116% vs same day LY
ES Mag: 30th April  +114% vs same day LY

A fragrance brand ran a special 3 week promotion, using the Beauty Awards seal to promote their winning product, resulting in a 102% sterling sales increase over this period.

A mass market product saw a 20% sales uplift in the 4 week period following their win.

A brand sold through their own stores and on QVC, reported the following uplifts in the two weeks after they were announced winners:
In their own stores and on-line - a 32% uplift on the previous two weeks.
On QVC -  53% of the total sales of the Award winning lines were generated during their slot on the special CEW (UK) Beauty Awards show

And here’s what a few of you said about the CEW (UK) 2010 Product Demonstration Evening:

As a relative newcomer to the industry we felt the time was right this year to enter these very prestigious and important awards with our bestselling Shrink To Fit cellulite cream.  We know that no-one is going to be quite as demanding of the real quality of a product formulation than the people who actually work in the beauty business and we feel ready to take on that challenge!  The Awards Demo event itself was an excellent opportunity to meet retailers, press and key influencers.  It was extremely well organised - just as you would expect from the industry's leading organisation.  For Mama Mio to win a CEW (UK) award, to be judged the best by our peers, would be the cherry on the top of a fantastic 2010 cake.
Sian Sutherland, Founding Partner - Chief, Mama Mio

The CEW (UK) Beauty Awards really exceeded our expectations. The Natural Empathy team were blown away by the standard of both entrants and attendees. As a n ew niche brand Natural Empathy relished the opportunity to meet retailers, press and key influencers from our industry and network with other brands too.
Beverley Stuckey, Managing Director, Natural Empathy Skincare Ltd

What a brilliant event last night – it is officially my favourite event of the year! Really well organised this year – I loved the music choice and bar idea! I have already started trialling and will be voting daily.
Natalie Axten, PR Manager, Bare Escentuals

Microsoft Advertising has been working with CEW (UK) closely over the past few years on a number of great events. However, this is the first time Microsoft Advertising has sponsored the Beauty Awards and following the Demonstration Night we could not have chosen a better and more exciting event to be part of and we are very much looking forward to the awards themselves. The event demonstrated the true value of CEW (UK), the ability to get a large number of key figures from the beauty and advertising industry together and allow them to sample an extensive array of products and then vote on them is truly unique. Microsoft Advertising very much looks forward to future collaboration with CEW (UK) as the experience we have had working with them has been very positive.
Katherine Eills, Category Development Manager, Microsoft Advertising

Thank you for the excellent demo night event. As ever it provided brilliant networking opportunities and showcased some great new brands that we will definitely be following up on. We are proud of our sponsorship of and long association with CEW (UK) .It continues to provide us with industry insight and a forum for debate and research. Thanks again for another successful event.
Jo O’Connor, Commercial & Retail Marketing Director, WDF

And here’s what some of you said following your win:
With Beauty Flash Balm approaching its 30th Birthday, Clarins are honoured to have received their Award. It is one of Clarins’ best selling products, receiving endless accolades for its unsurpassable pick-me-up qualities. This latest award from CEW (UK) is a great birthday present and a fantastic endorsement of the efficacy of our timeless hero product.
Robin Vincent, Managing Director, Clarins UK

We were absolutely delighted to win Best New Celebrity Fragrance for India Hicks Island Night. The coverage resulting from the win has been astonishing, and as a result stores up and down the country have reported customers coming in to request the product.  We look forward to the continued uplift in sales!
Catie Callender, Managing Director, Crabtree & Evelyn

Winning this CEW (UK) award and being shortlisted in the iconic category is simply brilliant for Batiste. It will give us a wonderful opportunity to further raise the profile of Batiste Dry Shampoo as a beauty essential for women everywhere.
Angela Kokshoorn, Marketing Director, Batiste

We are very proud to be a CEW (UK) award winner and will continue to launch new products designed to propel the brand into the future beauty world of Skin Finishing. To be recognised as a leading beauty brand by the industry's top insiders is a great achievement.
Michelle Feeney, CEO, St. Tropez

The CEW (UK) members'  seal of approval has elevated the brand's status with leading retailers, opening new doors and increasing sales across the [A’kin] range.  As a recently launched brand, not only are we delighted to win this category over other well established brands, we are pleased that CEW (UK) members have endorsed natural skin care for men with their voting.  As an Australian company, it’s particularly rewarding to be recognised by such a well respected organisation such as CEW (UK).
Lisa Alward, European Sales & Marketing Manager, [A’Kin]

If you don’t enter you can’t win so, please go to ‘Enter a Product’ now!