The Sixth Annual CEW (UK) Beauty Awards - 2011 

Why Enter the CEW(UK) Beauty Awards? 

THE SIXTH ANNUAL CEW (UK) BEAUTY AWARDS 2011

What are the CEW(UK) Beauty Awards? 

Why enter the CEW (UK) Beauty Awards?
To raise the profile of your brand, to build its distribution and, most importantly, to increase its sales! The CEW (UK) Beauty Awards have gone from strength to strength in boosting awareness and sales for winning and finalist brands.
This is the only Beauty Awards that, thanks to its independent status, has the potential to generate impressive and varied media coverage. In 2010 the Beauty Awards publicity reached a record readership of nearly 75 million people. This means that, on average, women in the UK, read or heard about the Awards 3 times!
You Magazine, Easy Living, The Telegraph Magazine, The Evening Standard, ‘OK’ and Esprit magazine were amongst those titles that covered the Awards. The Awards again had its own 2 hour programme on QVC, and many of the winning brands that they featured on that night sold out. This will be repeated in 2011.

As well as airing spots on the CEW (UK) Beauty Awards on Capital FM, in 2010, Global Radio offered all finalists and winners the opportunity to enter a draw to win a £50,000 advertising campaign on the station of the winner’s choice within the Global portfolio. The lucky winner was La Tweez. 

In 2010 Harrods ran a special ‘Beauty Oscars’ promotion for finalists and winners during their ‘Beauty Month’ in May, and WDF staged promotions in their 28 terminals. In 2011 we will continue to work with these retail partners to promote the Awards.

It will be no surprise that, in 2010, many brands reported significant sales uplifts, (some in excess of 100%!) following the promotion of their win including:

An established brand, advertised their win, and reported the following sales increases:
The Times: 28th April  +116% vs same day LY
ES Mag: 30th April  +114% vs same day LY

A fragrance brand ran a special 3 week promotion, using the Beauty Awards seal to promote their winning product, resulting in a 102% sterling sales increase over this period.

A mass market product saw a 20% sales uplift in the 4 week period following their win.

A brand sold through their own stores and on QVC, reported the following uplifts in the two weeks after they were announced winners:
Direct (i.e. own stores and on-line) - 32% uplift on previous two weeks.
QVC - 53% of the total sales of the Award winning lines were generated during their slot on the special CEW (UK) Beauty Awards show

CAN YOU AFFORD NOT TO ENTER YOUR PRODUCT FOR 2011!

For more information about how to enter your product please click on ‘Categories and Guidelines ‘
For other enquiries please contact Susan at susan@cewuk.co.uk or tel: 020 7940 2900