The CEW(UK) 2013 Beauty Awards
Why Enter the CEW(UK) Beauty Awards?
THE EIGHTH ANNUAL CEW(UK) BEAUTY AWARDS
What are the CEW(UK) Beauty Awards?
The CEW(UK) Beauty Awards were created to drive business for all brands, and help consumers find the best products in the market. They highlight creativity and innovation in product. Now known as the "Oscars" of the beauty industry they were first launched in 2006 in the UK. Testament to their success is that, each year since its launch, the media coverage of the Awards has increased significantly. In 2012 the PR value of the campaign was in excess of £3.9 Million!*
THE CEW(UK) BEAUTY AWARDS 2013
Why enter the CEW(UK) Beauty Awards?
To raise the profile of your brand, to build its distribution and, most importantly, to increase its sales! The CEW (UK) Beauty Awards have gone from strength to strength in boosting awareness and sales for winning and finalist brands. CEW(UK) has also built a reputation on its ability to seamlessly offer up an even playing field. When it comes to winning, the CEW(UK) Beauty Awards, more than any other similar award, allows high street and prestige the same opportunity.
Voted on by the CEW(UK) Members - the industry professionals and experts in the field of beauty- “The Beauty Insiders”, they are firmly established as one of the most coveted beauty awards in the industry. The unique Product Demonstration Evening followed by the Awards Luncheon are highlights of the beauty industry’s calendar.
This is the only Beauty Awards that, thanks to its independent status, has the potential to generate impressive and varied media coverage.YOU Magazine, Easy Living, The Telegraph Magazine, The Daily Express and HELLO! magazine were amongst the many consumer titles that covered the 2012 Awards. Bloomberg TV also ran a feature on the Awards and it again had its own 2 hour programme on QVC, when many of the winning and finalist brands that they featured on that night sold out.
As well as airing spots on the CEW(UK) Beauty Awards on Capital FM, in 2012 Global Radio again offered all finalists and winners the opportunity to enter a draw to win a £50,000 advertising campaign on the station of the winner’s choice within the Global portfolio.
This year we are delighted to announce that Superdrug and The Perfume Shop will be joint title sponsors.
Following a successful two year Superdrug sponsorship the addition of The Perfume Shop brings another dimension for finalist and winning brands and the awards.
Joey Wat, Managing Director of Superdrug said: “We are delighted to support the British beauty industry by sponsoring the CEW(UK) Beauty Awards for a third year, this time with our sister company The Perfume Shop. These are exciting times for our stores with the introduction of new brands and even more beauty services and this sits perfectly with our support for an awards which recognises innovation and passion for beauty products.”
Jo Walker, Managing Director of The Perfume Shop commented: “We are all very excited about working with CEW(UK). The Beauty Awards are certainly the Oscars of the beauty industry and we want to make the most of this. Perfume is an essential part of daily life for many women. We want more of them to engage with us and enjoy fragrance; the Beauty Awards will help us get that message out to the customer. We all need that extra help to keep perfume and beauty top of our consumers’ mind. I see lots of opportunities to do this working alongside CEW(UK).”
Our other retail partners, Harrods and World Duty Free will continue to run promotions for finalists and winners.
In 2013 The CEW(UK) Product Demonstration Evening was held on 26th February in its new 'home' within Olympia. Caroline Neville said “We needed a bigger space due to the amount of brands wanting to enter the awards. We will be making the demonstration night a great “experience” for all who are demonstrating and all the membership. We have reviewed and refreshed the whole evening to make it even better.
If you want to increase the exposure, distribution and sales of your brand then you cannot afford not to enter the 2013 CEW(UK) Beauty Awards.
For enquiries please contact Allie at email@example.com or tel: 020 7940 2900
(*Media results were independently monitored by Cloud Media Insight)
The CEW(UK) 2013 Beauty Awards