Special 10% discount to CEW(UK) Members for the New Premium Market Report

The Premium Market Report  09/10 for the UK premium fragrances, skincare and make-up industry has launched  with brand new and exclusive research into consumer beauty spending during the recession.

Published by IM Associates, it gives a full overview of the premium beauty industry: market and sector growth, the winners, the losers, trends and predictions based upon a real understanding of the industry. Essential reading for both beauty insiders and those wanting an instant overview of a successful and growing industry sector.

For the first time in its 18-year history, The Premium Market Report has partnered with acclaimed research organisation YouGov to produce exclusive consumer research targeting the UK beauty consumer. And for the first time, analysis is available on consumer purchasing behaviour and attitudes towards premium beauty products.

 Two key themes are explored in the report with some surprising results:

Whether consumers are spending more, less, or the same on beauty products in 2010 compared to last year, when the UK was officially in recession.

The real reasons that consumers buy fragrance when purchasing for themselves.

The research examines the impact of the recession on consumer purchasing of skincare, make-up and fragrance. And it is fragrance that appears to be the first beauty item to suffer in a recession. Two fifths of women said they have cut back their spend on fragrance from themselves in the past year.

Commenting on The Premium Market Report, Eileen Cavalier, OBE and CEO of London College of Beauty Therapy, the UK’s largest college for the beauty industry, said: “We have found that Imogen Matthews’ Premium Market Report is the most comprehensive and thorough way of understanding what is happening in the beauty sector.”

The report contains data, information and insight into the UK premium men’s and women’s fragrance, skincare and make-up markets for 2009, plus future predictions for 2010. Many companies find it an essential tool in understanding what is going on in the beauty markets, what the companies and retailers are up to and how they are performing.

Peter Norman, Chairman, The Fragrance Foundation said:  "Imogen Matthews' Premium Market Report is essential reading for those interested in the fragrance market... a very useful management tool to influence the year ahead, pointing out the facts of our industry...It also gives an informed, but independent, view of the future."

The Premium Market Report is available at £699.00 plus VAT but for CEW(UK) Members a special 10% discount is available .  

Details of how to purchase a copy of this year’s Premium Market Report 2009/10 are available from:

Sissel Branum-Winters
Email: sissel@imogenmatthews.co.uk
Tel: 01444 483818

Or
Imogen Matthews
Email: imogen@imogenmatthews.co.uk
Tel: 01865 764918

For further details on what is included in the report, visit the website:

http://www.imogenmatthews.co.uk/premium.html

Imogen Matthews is a leading international business journalist and market research consultant, who has written and published The Premium Market Report since 1993. She was also a Cosmetic Executive Women(UK) Achiever in 2009

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