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February 2010

CEW (UK) Mentoring Event -An Introduction to Beauty Blogging

On February 12th we were delighted to welcome Jane Cunningham, aka BritishBeautyBlogger, and freelance beauty writer.
For all those that were baffled by the emerging rise of Beauty Blogs, Jane talked us through the new world of on-line critics and explained how to work effectively with beauty bloggers.
An extremely interesting, educational and informative presentation she covered a wide range of topics including:
How to find the best Beauty Bloggers
How to forge good relationships with Beauty Bloggers
What makes a good beauty blog?
What to avoid!
Why it is essential for PRs and brands to be involved in this new media.

Jane has many years experience in the beauty industry, as a writer for various nationals, on-line sites and magazines and has been blogging about beauty for almost two years, being one of the first credible beauty blogs to appear in the UK. Britishbeautyblogger.com is known for its frankness about all aspects of the beauty industry and also for exclusive - and often first - access to beauty news and pictures. Jane also sources new brands for retail e-commerce sites, gives one-to-one 'working with beauty bloggers' tutorials and is currently the beauty editor for the successful on-line lifestyle, fashion and beauty website, Beautyandthedirt.com.

Everyone went away armed with new found knowledge about this increasingly important media.

CEW (UK)’s Mentoring Series  - where leading women offer insights into beauty industry issues and inspiration for professional growth.

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