On October 20th CEW(UK) were delighted to hold  a very special “Feel Good” Breakfast with Elizabeth Fagan, Marketing Director, responsible for the Health and Beauty Customer and Brand Strategy at Boots UK Ltd.
Elizabeth Fagan first worked for Boots some 16 years ago as a Group Buyer and re-joined the Company as Managing Director of Boots Opticians in November 2006.
Before re-joining she worked for DSG International plc for 10 years, where she held a number of positions including Marketing Director, Group Marketing Director and Managing Director of The Link.

Since April 2006 she has been a Council Member of the Advertising Standards Authority She is current President of Women in Advertising and Communications London (WACL) and sits on the Government’s Strategic Marketing Advisory Board (GSMAB). 

She gave a fascinating presentation and spoke about the mission purpose and values of Boots. She then went on to talk about their strategic priorities, developing their brand strategy, and the role of Boots at customer level, developing their customer strategy. 

CEW (UK)’s  Women in Beauty Series features leading women within our industry who offer insights into their professional growth and beauty industry issues. So we were especially pleased to welcome Elizabeth Fagan as our guest speaker at this event.  

With grateful thanks to our sponsors: