Winners 2010 

1. Best New Bath and Body Product - Mass
   Body Butter
   All for Eve
2. Best New Haircare/Styling/Colouring Product - Mass
   Batiste Dry Shampoo - Coloured
   Batiste
3. Best New Everyday Skincare Product - Mass
   Steamcream
   Steamcream
4. Best New Everyday Skincare Product - Mass
   Skin Therapy Oil
   Palmer's Cocoa Butter Formula
5. Best New Skincare Treatment Product - Mass
   Lumecin - Overnight Brightening Gluco-Protein Treatment
   GoodSkin Labs
6. Best New Self Tan or Sun Care Product - Mass
   St Tropez Wash Off Instant Glow Body Lotion
   St Tropez
7. Best New Make-up Product - Mass
   Lipstick
   All for Eve
8. Best Classic Beauty Product (At least 5 years old) - Mass
   3 Minute Miracle Reconstructor
   Aussie
9. Best New Men's Grooming Product - Mass
   Calming After Shave Balm
   A'kin pureMAN
10. Best New Brand (Launched in UK less than 3 years ago) - Mass
    All for Eve
    All for Eve
11. Best New Bath and Body Product - Prestige
    Liz Earle Superskin Body Cream
    Liz Earle Naturally Active Skincare
12. Best New Haircare/Styling Product - Prestige
    Ojon Restorative Hair Treatment
    Ojon
13. Best New Everyday Skincare Product - Prestige
    Liz Earle Superskin Moisturiser
    Liz Earle Naturally Active Skincare
14. Best New Skincare Treatment Product - Prestige
    Advanced Night Repair Synchronized Recovery Complex
    Estée Lauder
15. Best New Certified Organic Skincare Product (Certification proof required) - Prestige
    Super Moisturising Hand Cream with Shea Butter & Yarrow
    Balance Me
16. Best New Self Tan or Sun Care Product - Prestige
    St Tropez Everyday Mousse
    St Tropez
17. Best New Make-up Product - Prestige
    Diorskin Nude Natural Glow Hydrating Make-up
    Dior
18. Best Classic Beauty Product (At least 5 years old) - Prestige
    Liz Earle Cleanse & Polish Hot Cloth Cleanser
    Liz Earle Naturally Active Skincare
19. Best New Women’s Celebrity Fragrance - Prestige
    India Hicks Island Night
    Crabtree & Evelyn
20. Best New Women’s Fragrance - Prestige
    LOLA
    Marc Jacobs
21. Best New Men’s Fragrance - Prestige
    Gucci by Gucci pour Homme
    Gucci
22. Best New Men’s Grooming Product - Prestige
    Age Defense for Eyes
    Clinique Skin Supplies for Men
23. Best New Brand (Launched in UK less than 3 years ago) - Prestige
    Dolce & Gabbana the make up
    Dolce & Gabbana the make up
24. Best New Hand and Nail Care Product - Mass or Prestige
    Hand Cream
    All for Eve
25. Best New Salon Professional Haircare Product - Mass or Prestige
    Kérastase Sublimateur Jour
    Kérastase
26. Best British Brand (Founded & headquartered in UK) - Mass or Prestige
    Elemis
    Elemis Ltd
27. Best Iconic Beauty Product - Mass or Prestige
    Clarins Beauty Flash Balm
    Clarins